Case Studies, Impact Reports and Media
Helping people discreetly seek support in licensed venues when they feel unsafe, threatened or vulnerable.
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This page brings together real-world examples, evidence of impact, and independent media coverage to demonstrate how Ask for Angela operates in practice and why it matters. Through case studies from participating venues, impact reports that reflect learning and outcomes, and news stories featuring Ask for Angela, this section highlights the scheme’s reach, effectiveness, and continued relevance.
Together, these insights provide transparency, accountability, and reassurance, showing how Ask for Angela supports safer public spaces, informs best practice, and contributes to wider conversations around safeguarding and violence prevention.
Case Studies
This section shares real-world experiences that illustrate how Ask for Angela operates in practice and the difference it makes on the ground. Here, we will be publishing case studies from people directly involved in delivering and experiencing the scheme, including venue owners, frontline staff, local authorities, and those who have used Ask for Angela when they needed support. Our first featured case study comes from Will Ockleshaw, a former Security Officer and Door Supervisor, offering valuable frontline insight into how the scheme works in live venue environments.
Will Ockleshaw
Former Security Officer/ Door Supervisor
“For me ‘Ask for Angela’ was really important. It gives women who need an escape route a way out of the situation they’re in, and it gave us as a security team to get women out of a situation.
I first learned of Ask for Angela when another Door Supervisor shared a post about it and so I did some research.
For me as a Door Supervisor identifying vulnerable people is one the most important parts of the job, so I decided to tell the venue manager about Ask for Angela and tell them that “this is what we’re going to do” so we decided that we would advertise it on the venue social media pages and we’d printed cards that we gave to drivers of local taxis.
The bar staff weren’t sure about the plan or whether it would work so we did some practical training on the plan. A few weeks later the first young woman went to the bar and asked if Angela was working.
Then I decided that we could use Ask for Angela in a more proactive way and if I saw someone who was vulnerable or wasn’t enjoying the attention she was getting I’d approach and tell her “Angela behind the bar wants to see you” (or similar), when they got to the bar they asked by a female member of staff if they were ok or if they needed to get away. After it had worked I briefed the rest the team on how to do it.
It worked because I was lucky to be working with a really good security team who all cared and would really look out for vulnerable people, but we also had a good bar team who worked with us to keep people safe. We made a plan, we trained both the security and bar teams, and partnered with local taxis to make sure we could get people to a place of safety, we rehearsed the plan, and we made it work.”
further insights into Ask For Angela in action, check out our Testimonials
Impact Report
Ask for Angela’s Impact Reports provide evidence-based insight into how the scheme is being implemented, understood, and experienced across participating venues.
The 2025 Impact Report, published in June 2025 by Serve Legal, offers an independent assessment of awareness, visibility, and practical delivery of Ask for Angela in real-world settings.
Together, these findings help inform best practice, support continuous improvement, and demonstrate the ongoing role Ask for Angela plays in promoting safer public spaces.
Ask for Angela is 100% Free
- Free to implement in venues
- No paid training
- No paid materials
We believe there should be no barriers to venues keeping people safe.
In The Media
Just 'Ask for Angela': How This Codeword Seeks To Safeguard Women
The “Ask for Angela” initiative is a globally recognised safety scheme designed to support individuals feeling unsafe or vulnerable in social settings such as bars, clubs, or dates.
Is The Secret Code Meant To Keep Women Safe At Bars Actually Working?
Ask For Angela’ is a discreet code meant for women to use at venues to ask a worker for help if they are stuck in an unsafe or uncomfortable situation.
Centre for Women’s Justice Emma Humphreys Memorial Prize 2025 Nominees
Hayley Crawford – nominee. Hayley has consistently and passionately campaigned and worked for the safety of women and girls.
Commendation for Bassetlaw police inspector for work to reduce violence against women
Inspector Hayley Crawford, the district commander for Bassetlaw, received the accolade at the Chief Constable’s Commendations on Tuesday (June 18) at a ceremony held at Nottinghamshire Police’s headquarters in Arnold.
Lincolnshire: Ask for Angela founder proud of global impact
A police officer who founded a safety campaign said she was “extremely proud” it is now used around the world.
Ask for Angela founder resigns in row over poster woman
Police Inspector Hayley Crawford, who created the women’s safety scheme, says she does not believe the illustration stops men from seeking help
Hayley Crawford featured in Security Journal UK Special Influencers Edition 2026
In their yearly Influencers Edition, Security Journal UK places a spotlight on leaders in the industry who make a significant contribution to its advancement.
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LBC phone in : Ask For Angela Founder Hayley Crawford calls in.
Caller Hayley tells Tom Swarbrick what caused her to set up “Ask For Angela”, a safety initiative designed to help women in bars and clubs who feel threatened or unsafe.
Do you know the real story behind Ask for Angela?
The nationally recognised safety scheme Ask for Angela is marking its 10-year anniversary and honouring the real woman the initiative was named after – Angela Phillips (Crompton).
Creator of Ask for Angela, Hayley Crawford Live on Sky News
Sky News report on 10 years of Ask for Angela.
10 Year Anniversary of Ask For Angela filmed by ITV
Filmed in the Strait and Narrow Bar in Lincoln.
Cumbrian woman becomes Ask for Angela trustee
Sarah Schofield, 56, of Carlisle, founder of The Safe Woman, an award-winning women’s safety business, has joined the national safety scheme’s team of trustees.